Neit2009+Open+Space+3+F

=Social Media Strategies=

convened by arvind grover
audio of session below media type="custom" key="4791863"

Read [|The Cluetrain Manifesto] to understand how people-powered media/conversations are what users actually care about. Communications people need to read this book. Technologists must read this book.

We use a Facebook group with alumns. It has been much more successful than the commercial alum community we purchased before. You can [|see the link to this group on our external website].

Beaver Country Day School has made social media a very public part of its [|public website]. Their [|specific social media tools are here].

[|EdSocialMedia] is great way for you and your administrators to learn about social media in schools. They host "bootcamp" workshops that you can attend.

Lorrie Jackson (Director of Communications of Laussane School) has [|a great blog] about communications and social media strategies.

Do you have a [|Google Alert] set for your school? How do you know when social media gets posted about your school?

Does your school have a Wikipedia page? If not, why not? Should you? Who should maintain it? Communications? Development? Technology? Did you know Wikipedia [|has a project for schools to add a page for themselves] ?

Horace Mann's students designed a public website for their newspaper, [|The Record]. It's public, isn't that a great way for students to build **positive online reputations**?

Friends Academy posts [|student news videos on their public portion of the Moodle site].


 * Notes from the session:**

we need a new name for it - the term "social" is a turnoff for faculty "it's a time waste" when it is just social "collaborative media" "media presence" Who's using the big guns?- YouTube- Facebook- Flickr/Picasa- Twitter- Ning- blogs- comments- linked in is it social media if there aren't comments? creating a positive online reputation for schools using social media with students provides motivation via the medium itself if some people have it, does everyone need to have it? whether or not you have presences, someone else will create it finding things with our name on it - we have to represent our school in the way we wantbuilding the channel built more demand constituents: students, parents, prospective parents expensive web platforms seem to indicate that we need to use that tool, and not tools that might be better - Ning, Wordpress are logins for our comfort or do they accomplish real results?- how do you maint parent usernames/passwords

MSG Varsity - accepts media from any event that happens at your school - they'll put it online - anything they like they'll put on their cable television show- they'll train students on media production- they will give you money to train people, buy equipment, etc. what's in your enrollment contract?- do you have a line that allows you to use student images/likeness/video online? what are the digital ethics about recording students from other schools (athletic events)? disclaimer in the gym about being recorded- is that enough?- what's our responsibility

if you have a communications person, how do you bring them into social media?- who's responsibility is this?

The School hosts everything in house and parents can download anything - managed by Drupal

Do you have a Google search alert on your school name?

how do you widen this conversation with school leadership?

it feels like we haev a time crunch? do we need to get into social media asap?

are any schools picking kids who post content to their website? something like "voices from the 9th grade" we put kids names on newspaper articles, it's against our policy, but we do it anyways- same process as printed paper - finalized with advisor should we have "share" buttons on all our school content what's your strategy for recording things?- students who are trained- professional media people- parent volunteers how do you teach students about ethics of media recording?- hidden recording of teachers/students- even a digital photography class Livescribe - every teacher is being podcast in every class- sync the pen with the computer- posted online- Microsoft OneNote does the same thing- there can't be a policy of no recording - it has to be more nuanced will you alienate people who don't want to be public NYSAIS will beging posting videos on their website - they want teachers doing stuff, and families talking about your school; cool things that your school is coming - #1 viewer of NYSAIS are prospective parents, #2, prospective teachers