neit2010+Switch

Chip and Dan Heath have written a wonderful book called SWITCH: How to change things when change is hard.

The byline is descriptive in that the Heath brothers give a practical framework for how to make change happen. The book is elegantly written, simple to understand, and will be the basis for much discussion at the conference.

We hope you take the time to read this book before you arrive. We believe you will find it helpful for both professional and personal purposes.